Branding

What Is Category Design? A Strategic Approach to Creating and Governing New Markets This article opens our Category Design Series, exploring a transformative approach to branding and business strategy in…

Brand collaboration opportunity for an early-stage consumer brand Overview An early-stage consumer brand is seeking a creative partner to help shape naming, positioning, and overall brand direction. The project emphasizes…

Choosing a Brand Name: How to Generate a Name, Color Palette, and Logo that Align with Your Brand Creating a memorable brand begins with a name that resonates, followed by…

Title: The Hidden Complexity of the Creator Economy: Navigating Finances, DMs, and Data In the world of content creation, the business side often feels like an afterthought. For many creators,…

How to Attract Brand-Forward Clients to Your Branding Studio Summary A branding and web design duo seeks to expand their client base beyond small, one-off projects. They emphasize brand strategy…

How to Build Trust When Your Product Works Behind the Scenes Branding isn’t always about what customers can directly see, touch, or experience. For many businesses, the true value lies…

Nike’s Boston Marathon Display: When Marketing Outpaced Brand Foundations Brief recap A window display on Newbury Street, positioned ahead of the Boston Marathon, read: “Runners welcomed. Walkers tolerated.” The message…

How a Peanut Brand Turned Memes into a 35k MRR, Using Humor as the Core Growth Engine This article shares the exact, repeatable playbook we used to grow a tiny…

Brand Positioning by Exclusion: How a 3-Week Sprint Refined a Brand for Women 35+ Last year, I collaborated with a small Italian fashion label that described itself as “contemporary Italian…

Brand Building Simplified: Key Takeaways from The Physics of Brand In the world of branding, there’s always value in revisiting foundational frameworks. The book The Physics of Brand offers a…