Branding

Title: How Gucci Leverages Internet Culture While Preserving Its Brand DNA Overview: Gucci has undergone multiple renaissances since its inception, with the current era marking one of the brand’s most…

Title: Almost Cost Our Company $20,000: Lessons from a Major Marketing Mishap A few years ago, while juggling part-time work during university, I assisted a company with tech tasks and…

Branding Case Study: A Deep Dive into the Design Process and Philosophy In this detailed guide, I walk through the branding choices I made for a real project, presenting a…

Understanding the Difference Between Brand Design and Brand Strategy Many organizations wonder how brand design and brand strategy relate to one another, and whether a strategic approach should influence every…

Breaking the real cause of marketing misfires: clarity over channels After decades collaborating with brands, I’ve observed that most marketing failures aren’t rooted in targeting, platforms, or budget size. They…

How to Build Professional Brand Books: Real-World Examples and Resources Looking to elevate how you present branding work to clients? If you’ve created brand elements like colors, typography, and logos…

Top 5 Questions to Ask During Brand Discovery Sessions Clarity often hinges on asking the right questions. When you pose thoughtful, targeted inquiries, clients open up about their goals, motivations,…

How to Approach Branding: Moving Beyond the Perfect Business Name A common refrain in business communities is the obsession with finding the perfect name. While a name matters, it’s only…

One-Word Business Name to Encompass Work, Childcare, and Wellbeing I’m launching a multi-faceted concept that blends coworking, a wellness space, and an attached creche for children. The aim is to…

Digital Brand Guidelines: Why They Deserve More Attention Edit: Online brand guidelines! A small boutique branding agency shares what actually works As a founder of a boutique branding agency, I’ve…