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The 101 of category design – Step 2 – Naming & Framing Your Category Name
Posted inBranding

The 101 of category design – Step 2 – Naming & Framing Your Category Name

Introducing the 101 of Category Design: Step 2 – Naming and Framing Your Category A strong category starts with a clear Point of View (POV). The most influential POVs redirect…
Posted by Unlimited November 2, 2026
The startup world is on fire lately. A lot of ideas circulating around and unfortunately people are putting a lot of effort building things the market does not need. Let’s talk Idea Validation.
Posted inFounders

The startup world is on fire lately. A lot of ideas circulating around and unfortunately people are putting a lot of effort building things the market does not need. Let’s talk Idea Validation.

How to Validate Startup Ideas Without Wasting Time or Resources The startup ecosystem is buzzing with ideas, but not every concept translates into market demand. Idea validation is essential to…
Posted by Unlimited November 2, 2026
Any books you’d recommend on brand positioning (I’ve read Al Reis and other similar ones. Now prefer one with case studies )
Posted inBranding

Any books you’d recommend on brand positioning (I’ve read Al Reis and other similar ones. Now prefer one with case studies )

Title: The Quiet Architectures of Brand: How Everyday Choices Are Engineered from Within The hook Most of us imagine free will as a private theater where tastes, loyalties, and self-image…
Posted by Unlimited November 2, 2026
New Domain Extensions Are Coming: ICANN’s 2026 gTLD Round Explained
Posted inInternet Domains

New Domain Extensions Are Coming: ICANN’s 2026 gTLD Round Explained

New Domain Extensions on the Horizon: ICANN’s 2026 gTLD Round Explained A new wave of top-level domains (TLDs) is on the way. ICANN, the nonprofit organization responsible for coordinating the…
Posted by Unlimited November 2, 2026
Pricing advice – half billion+$ company wants a domain I have
Posted inInternet Domains

Pricing advice – half billion+$ company wants a domain I have

Title: The Domain You Didn’t Build, The World You Didn’t See The moment your finger slides across the keyboard and you type a URL, a familiar, almost casual tap of…
Posted by Unlimited November 2, 2026
Off my Chest: Design/UX should be the forefront of a start-up, Engineering led Products are subpar.
Posted inFounders

Off my Chest: Design/UX should be the forefront of a start-up, Engineering led Products are subpar.

Why Startups Should Put Design and UX First: Engineering-Led Product Teams Often Miss the Mark In the fast-paced world of startups, it’s tempting to default to engineering-led product development. After…
Posted by Unlimited November 2, 2026
My domain expired and someone purchased it but my business is active
Posted inInternet Domains

My domain expired and someone purchased it but my business is active

Domain Theft After Expiration: What to Do When an Acquired Domain Impacts an Active Business A recent domain expiration left me with a troubling situation: someone purchased the domain I…
Posted by Unlimited November 2, 2026
Would you go back to work for $3M-$4M a year if you already have $11M?
Posted inWealth

Would you go back to work for $3M-$4M a year if you already have $11M?

Would You Return to Work for $3–4 Million a Year After Reaching $11 Million in Net Worth? A thoughtful look at the trade-offs between financial security, lifestyle, and personal freedom…
Posted by Unlimited November 2, 2026
What’s a marketing trend you wish would disappear forever?
Posted inBranding

What’s a marketing trend you wish would disappear forever?

How to Spot Marketing Trends That Should Stop Happening Every marketer has one trend that makes them cringe the moment they encounter it. It might be the dramatic “last chance”…
Posted by Unlimited November 2, 2026
marketing update: 9 tactics that helped us get more clients and 5 that didn’t
Posted inBranding

marketing update: 9 tactics that helped us get more clients and 5 that didn’t

Marketing update: 9 tactics that helped us attract more clients and 5 that didn’t Over the past year, a strategic shift toward LinkedIn has reshaped our B2B marketing results. We…
Posted by Unlimited November 2, 2026

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